"Bad reviews tell you more than good ones. The weirder the better." Look, it's not untrue. He wouldn't have phrased it like that.

But let an old man have his methods.

"Good reviews could be friends, or bots. They're doing everything they can to get those. Can't trust them. But if the weirdest, most unpleasant person you've ever met hates something for a shit reason? Worth checking out."